As the organization manages data between Applications, Services, and Enterprise Information Integration activities, the need to have a well define governance model that outlines and looks for compliance on how data is massaged, transformed, and stored throughout the IT infrastructure including internal and external services (i.e. SaaS, PaaS, IaaS, ASP, or others).
Processes included on data governance include data ownership, how data should be classified, and responsibilities that data/asset owners have for their applications and services, as well the necessary controls for data throughout the lifecycle.